Hello World! Mama was a computer programmer, Papa was a field engineer. This was our living room circa 1982.

Michelle Higa Fox is Group Creative Director and Head of Applied Research at BUCK, where she leads the Applied Research Group, the studio's dedicated R&D team. ARG investigates, educates, and empowers artists at BUCK through technological change. Her client work there has included Apple, Dior, Google, HBO, J.P. Morgan, Kia, LinkedIn, Meta, Microsoft, Notion, Sphere, and Takashi Murakami.

An artist and filmmaker, Michelle has spent twenty years pairing creative leadership with technical direction, combining code-based visuals with handmade animation. She acts as a translator between disciplines, helping engineers, animators, strategists, and designers build things no single specialty could make alone. Her favorite problems are the big structural ones: making sure great work can get done at scale, with empathy.

Before BUCK, she founded Slanted Studios, creating commercials, music videos, and interactive art installations for clients including Netflix, Nike, and Samsung, and collaborated with MacArthur Fellow Camille Utterback on permanent public art installations on both coasts. She served as creative director for the inaugural season of Netflix's Emmy and Peabody Award-winning Patriot Act with Hasan Minhaj. As a founding partner of the directors collective Mixtape Club, she earned an ADC Young Guns award and Best Music Video at SXSW.